Located inside of Innoventions East, Colortopia is an interactive exhibit that immerses guests in the world of color. The Colortopia experience is made up of three unique experiences. First, guests can take part in the power of color where they are exposed to both sight and narration on how colors can evoke different emotional responses. The second area, The Color Lab, allows guests to experiment with different colors and see what the result is when different hues are mixed together. The final station, Color Our World, lets guests use a magic paintbrush to interact with and color digital scenes.